Join Tom as he details the current, effective governing principles for managing an agency’s digital efforts and details new best practices in meeting customer and insurer expectations for digital engagement, especially data security regulation, with the digital tools that consumers use.
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Tom Wetzel began his career with the Insurance Information Institute and led a state association of companies. Then, working with several major public relations agencies, he developed campaigns for insurers and associations, including the Society of CPCU.
Tom is a frequent contributor to major insurance publications and was the social media columnist for Rough Notes. He currently writes a column called “Tech Talk” in the Insurance Journal. His blog, “The Good Risk;” moderator of the Facebook group “Social Media Management for Insurance Industry;” and membership in the Insurance Marketing & Communications Association keep him current with insurance agents and companies. An in-demand speaker, he has conducted numerous workshops, presentations, and webinars for agent and carrier groups.
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State Approval Information Details
OR - This course is approved for 1 credit - # 6000110090
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No Group viewing for vod
PLEASE NOTE - THIS VIDEO ON DEMAND PURCHASE IS FOR INDIVIDUAL USE ONLY!! IF YOU ARE INTERESTED IN VIEWING THIS VIDEO ON DEMAND CLASS IN A GROUP SETTING PLEASE DO NOT FOLLOW THROUGH WITH THIS PURCHASE AND CONTACT SALLY SMITH DIRECTLY AT SALLY.SMITH@ABEN.TV!
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No Group viewing for vod
PLEASE NOTE - THIS VIDEO ON DEMAND PURCHASE IS FOR INDIVIDUAL USE ONLY!! IF YOU ARE INTERESTED IN VIEWING THIS VIDEO ON DEMAND CLASS IN A GROUP SETTING PLEASE DO NOT FOLLOW THROUGH WITH THIS PURCHASE AND CONTACT SALLY SMITH DIRECTLY AT SALLY.SMITH@ABEN.TV!