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Plant Your Flag- How to Find a Niche, Build A Brand, & Get Agency Buy-In
Length: 1 Hour
You’re the new kid on the block, the youngest member of a sales team or just the new face in the sales team. How do you find your own niche, get noticed and build yourself as a brand – without upsetting your agency’s apple cart? First we’ll get those creative juices flowing on what your passions and resources can help you stand out in the marketplace. Then we’ll cover the important Do’s and the definite Don’ts to make sure your niche and brand get agency buy-in.
Tracy Cotton
Tracy Cotton has been an underwriter, CSR, consultant, producer, marketer, and instructor in her 25+ year career in insurance. Now she is putting it all to work in a new role as Executive Client Manager for Starr-Mathews Agency in Chattanooga TN. She didn't create this job but feels as if it was created just for her. She gets to work closely with middle market and large commercial clients to offer a more concierge level of service than either a typical CSR or producer can balance. Every day is different and she loves getting to help onboard new clients, and grease the wheels for more value added renewal reviews. She enjoys connecting with industry peers and is a founding member of the #5amclubins on Twitter. When she isn't evaluating work comp audits and creating service plans, her passion is to get outdoors with her dog, Jasper. The relocation to southeastern Tennessee means tons of new mountains and waterways for them to explore.
This course has no breaks
